Bruce Smith, Owner/Realtor

Bruce brings over 30 years of experience in sales and marketing management and 15 years of experience in residential real estate investing.

  • Top Producing Agent
  • High Tech Background

When Bruce got his engineering degree back at MIZZOU he didn’t know at the time that he was preparing himself to be a real estate professional. Today, he uses his detailed planning and communication skills to offer home buyers and sellers the service and expertise that every client hopes for. After 25 years in sales and management at Texas Instruments and AMD, Bruce has the marketing skills, business savvy and proven systems to achieve extraordinary results. Always ethical and genuine with a positive attitude he works diligently to find his clients the home which best fits their needs – today and for many years ahead.

Bruce is dedicated to serving his homebuyers and sellers at the highest level. Bruce is particularly proud of the Harlan Realty’s innovative marketing programs, continuous training, and excellent business team so he can help clients in an efficient manner. Our focus is to bring the real estate process to the next level of effectiveness.

He enjoys engaging with all types of clients: families focused on education, residential retirement, investment, relocation, and the most prestigious neighborhoods. Specializing in Westlake and Lake Travis school districts, Bruce has helped buy and sell real estate for families large and small.

A distinctive strength of Harlan Realty is the home preparation process. Here a professional stager highlights a home’s unique features and ensures that the home is ready to command premium market value, while HR’s Internet marketing team ensures the home is reaching all relevant buyers. Bruce also suggests that sellers consider a pre-inspection process to address any needed repairs or concerns.

Homebuyers and sellers can put their trust in Bruce to help them make one of the most crucial financial decisions of their lives. Bruce’s 15 years as a real estate investor are backed by another 8 years spent in financial services. His top-notch expertise proves invaluable for homebuyers, sellers, and property investors. When the financial decisions are critical, Bruce educates his clients about market economic conditions, appreciation rates, taxes and asset planning for optimum results.

Because of his unique background in high technology and financial services, Bruce takes a more logical, and methodical approach to real estate. “I look at real estate as a critically important service for my clients – often one of the most important of their lives. Bruce helps determine how a home will fit a client’s lifestyle, how it will fare as a long-term investment, and how future maintenance and ownership costs are measured. Providing financial advice helps clients to utilize to funds in the best way—that is, they get long term rewards for their investment.

Bruce enjoys being actively involved with the Austin community. He has served as a board member of Goodwill, The Humane Society, and Believe In Me as well as representing West Ridge Middle School PTA as a member of the Eanes bond committee.

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Bruce Smith